About Us
Private Class Business is a house of brands, founded by Ntokozo Nkambule with the aim of growing and developing business that matters to the core. Each brand is independent to its own audience, look, feel and marketing strategy.
Vision
The vision is to be responsive, passionate, dependable and innovative across all their brands.
Mission
The mission is to inspire customers to strive for greatness regardless of where they come from.
Brands
Under the business we house the following brands: Boule Society, Goal Strike, Farm Label and Gleaming Adornments.
Boule Society
Who is Boule Society?
Boule Society is a street wear brand aimed at improving the self-image and social status of young people by inspiring them to strive for success, to become great.
Who is Boule Society for?
Dreamers, Creators, Leaders, Super Models, Hustlers.
What makes Boule Society different?
Our products present a positive outlook on life in a way that other brands cannot.
Farm Label
Who is Farm Label?
Farm label is an agriculture enterprise located at Mhlangeni along the Bhunya – Manzini Road. It is a farm that applies both traditional and modern principles for sustainable production with minimal disruption to the environment.
Our Produce:
Vegetables: mainly lettuce, mustard spinach, Swiss Chard spinach, cabbage and looking to venture into herbs.
Poultry: mainly broiler chickens and looking to venture into egg production.
What makes Farm Label different?
Our produce are of high quality due to our diverse production methods which are both traditional and modern with technological innovation and use of high quality inputs completed by good daily management.
Goal Strike
Who is Goal Strike?
Goal Strike is a luxury lifestyle brand inspired by the beautiful game of football. It is a tangible feeling of encouragement. It is a brand for those who pursue their goals with relentless tunnel vision. It is for those who stay behind working when others leave. And those who stay awake when others are asleep. Goal Strikers never stop until they win.
What makes us different?
Goal Strike is one of a kind brand. It is an overall embodiment of Modern Lifestyle which integrates Luxury, Sports and Fashion. It is tailored using premium high quality luxury material with advanced technical innovation to support durability.
Our DNA is 100% Swati and our aspiration is global.
Gleaming Adornments
Who Is Gleaming Adornments?
Gleaming Adornments is one of a kind, you won’t find anyone else like us. We reinvent, we go against the grain, we shake up the old and boring and bring in the fresh and unusual.
We’re for the dreamers. The odd-balls. The round pegs in the square holes.
“Make An Impression”
Gleaming Adornments was born out of two problems.
ONE: The jewelry in the shops were too traditional and boring looking
TWO: The jewelry that looked the most interesting were way out of his budget and scarce.
The Founder
Made in Eswatini, Born Ntokozo Nkambule, the first born of 6 siblings saw the impoverished state of his family and took a step to change his present circumstance. This step created his own house of brands- Private Class Business.
The name ”Private Class Business” represents the essence of the commitments to providing exclusive, high-quality services and products to our discerning clientele. Just like a private class imparts specialized knowledge and personal attention, the house of brands is dedicated to delivering exceptional experiences tailored to individual needs and preferences. I believe in the power of personalized, top-tier offerings that elevate the standard, and the name reflects the uncompromising dedication to all excellence in all aspects of the business. With each brand under the umbrella, I aim to set the bar for unparallel quality, innovation, and customer satisfaction, ensuring that every interaction with the business feels like a private class experience.
I am a person who have a vision and I am willing to go all the way to make it. I am self-taught and draw my inspiration from other brands like The Foschini Group which is headquartered in Cape Town.
How I started?
Private Class Business initially started with an online jewelry store called Gleaming Adornments late December 2019 with a capital of E 3500. My first stock were mechanical watches sourced from alibaba.com and it arrived early February 2020 since I was using the post for shipping since it was the cheapest for me. I Created a Facebook page for my business and I would advertise on it and share on Facebook groups. People loved the watches and they were sold out quickly. Unfortunately no profits were made from the first stock since the price was way too low with a lot of cost being neglected, e.g custom taxes, delivery costs and packaging. Just when I have ordered the next stock, there came COVID 19 which forced us to lockdown. I lost the momentum of the business since everybody was not certain about the future.
During lockdown I ventured into farming to keep busy, thus I started small scale farming of vegetables. While on lockdown I learned a lot about e-commerce thus with the help of Scope Host, a multimedia and IT company based in Manzini they created my website which was launched in March 2021 same time I founded Private Class Business.
Private Class Business is a brand house since I am a creative I’m interested in doing different things so I want each brand to be independent and have it’s own audience and marketing strategy.
I am a person who reads a lot to draw inspiration to take my brands to the next level, I am very ambitious and my aspiration is to build a global power house.
“If you are wearing my jewelry, clothing, consuming my produce, or owning any item from this house of brands, you believe in this vision. You support this. Thank you very much.“